Snapchat Tests TikTok-Like UX (User Experience) with Vertical Scrolling in Discover
While TikTok's future may be a little murky due to ongoing investigations into its processes, its influence on the social media landscape is undeniable.
Already, we've seen Facebook roll out new, TikTok-like apps and features, Instagram's added a new function which it has admitted is its effort to fend off competition from TikTok, while YouTube is also testing out a new, short-form-set-to-music format to combat the trend. Even Byte, which is now welcoming TikTok users into its fold as they seek to diversify their online presence, is adding TikTok-style features to cater to usage trends.
And now, Snapchat also appears to be jumping aboard the TikTok replication train.
As you can see in this image, posted by user @artb2668 (and shared by Matt Navarra), Snapchat's experimenting with a new, vertical swipe UX for Discover content, similar to TikTok's swipe-up functionality.
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