Safe on Social

Will Anstee is first and foremost a father of three and a passionate advocate for protecting the online sovereignty, privacy, and wellbeing of children in the digital age.

 

His commitment to this mission has been shaped by more than two decades of leadership across the media, technology, and creative industries throughout the Asia-Pacific region, where he witnessed firsthand the growing challenges surrounding data privacy, behavioural targeting, algorithmic influence, and the collection and monetisation of personal information by large technology platforms.

 

Most recently, Will served as CEO and Executive Chairman of TotallyAwesome, the world’s leading youth-first marketing and media platform. Operating across multiple international markets, TotallyAwesome was built on the principle that brands can engage children and young people in ways that are safe, respectful, compliant, and effective. Leading the business deepened Will’s expertise in child-focused digital ecosystems and strengthened his determination to champion a safer, more ethical internet for both young people and the organisations that serve them.

 

Widely recognised as one of the Asia-Pacific region’s leading authorities on children’s online privacy, youth digital engagement, and regulatory compliance, Will has extensive experience in GDPR-K, COPPA, and global privacy frameworks. His work has helped organisations navigate increasingly complex regulatory environments while placing the rights and interests of children at the centre of digital innovation.

 

As Global CEO of Safe on Social and Ctrl+Shft, Will is helping shape the next generation of digital safety, governance, compliance, and risk management. Under his leadership, Ctrl+Shft has evolved into a Human Digital Risk, Governance and Compliance Operating System that brings together online safety, safeguarding, psychosocial risk, AI governance, digital footprint intelligence, workforce education, and regulatory compliance within a single connected ecosystem.

 

Will’s vision extends beyond compliance. He believes organisations need practical systems that create safer digital environments by design while helping leaders anticipate emerging risks before they become crises. Through Ctrl+Shft and Safe on Social, he is helping schools, businesses, governments, healthcare providers, and high-trust organisations build resilience, accountability, and trust in an increasingly complex digital world.

 

Will serves on the Singapore Advisory Board of SGTech, supporting Singapore’s ambition to be one of the world’s most trusted technology ecosystems. Known for his entrepreneurial mindset, strategic thinking, and ability to connect innovation with practical outcomes, he is a respected global leader, communicator, and advocate for responsible technology.

 

His mission is simple, to ensure that the future of technology serves people, protects children, and strengthens trust across every digital interaction.

Will is based in Sydney and Washington DC.