What We’re Fighting Isn’t the Same Anymore And Neither Should Be Our Response

Online harm has evolved into something faster, quieter, and far more dangerous than our current systems were ever built to handle. It doesn’t just live on a single platform. It doesn’t look like “harm” used to. And it doesn’t wait for policymakers, educators, or safety teams to catch up.

Deepfakes that can convincingly impersonate a parent. AI-generated grooming scripts. Platform-hopping abuse that can’t be traced by conventional reporting tools. This is harm designed to evade detection. It's not accidental, it’s engineered.

While Section 230 remains untouched in the U.S., and most countries still allow platforms to self-police, we are not going to regulate our way out of this fast enough. Platforms are moving faster than legislation. Harm is scaling faster than “awareness.” And still, brands, schools, and sports bodies are relying on tick-box compliance to sleep at night.

That’s where we come in.

We don’t just do digital safety talks. We help institutions, brands, and governments embed real safety infrastructure:

• Governance models that anticipate risk, not just react

• Policies and/or guidelines that aren’t just legally compliant but culturally enforceable

• Crisis response systems that work across platforms

• Reputation and wellbeing strategies that start before the breach, not after
  

We work globally, we understand that policy doesn’t mean practice unless it’s embedded and that “design” doesn’t equal “safe” without accountability.

So yes, we’ve been thinking about how online harm has changed. But more importantly, we’ve been building the systems to respond to what it is now, not what it was five years ago.