“You can improve yourself. You can be more”. “There are techniques, routines, tools that will sharpen the version of you the world currently cannot see”. And he watches. Of course, he watches. Because that is precisely what the algorithm was designed to ensure. What follows is not a single moment of radicalisation. There is no clear before-and-after. What follows is something far more insidious and far more difficult to reverse. What follows is the slow, algorithmic reframing