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  • Writer's pictureKirra Pendergast

Meet Sally or is that Sam? Synthetic Stars and How AI Celebrities Are Redefining Human Connections


The emergence of AI celebrities marks a pivotal shift in our social media use, blending the lines between reality and virtual interaction. As these synthetic stars gain prominence, it becomes increasingly crucial to educate ourselves and those around us about the nuances of engaging with such advanced technology.


The lifelike nature of these AI entities, while fascinating, also calls for a heightened awareness and caution, especially regarding the sharing of personal information.

One of the primary concerns is the potential misuse of data. Engaging with AI entities like "Sally," modeled after Sam Kerr, or others in Meta's roster, could lead to scenarios where users are prompted to share personal details or details that may become personal in the future. It's essential to remember that while these AI assistants provide entertainment and interaction, they are also data-driven entities operating under the control of large corporations. The data shared with them could be used for various purposes, including targeted advertising, market research, or even sold to third parties. We really don't know.

Another aspect to consider is the long-term implications of data usage. As technology evolves, the ways in which collected data can be utilized will also expand. Information shared today might be used in ways we cannot currently anticipate. This uncertainty underscores the importance of being judicious with the information we share with AI entities.

It's vital to foster an environment of digital literacy and caution. This includes educating individuals, especially the younger, more impressionable users, about the importance of maintaining privacy online and being skeptical about the amount and type of information shared with AI personalities. Encouraging critical thinking about the motives behind these AI interactions and the potential long-term use of shared data is essential. Not to mention how much more money companies are making with a whole new level of personal data being fed to them.


While to some AI celebrities like "Sally" represents an exciting development in digital entertainment, it also necessitates a proactive approach to educating ourselves and our families and communities. Understanding the difference between real and synthetic interactions, and being cautious , is paramount in navigating this new era of human-AI relationships.


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